The role of Culture Counts is to highlight the impact of the cultural sector to policy makers.

Culture Counts connects all areas of the Cultural Sector; from visitors’ attractions to creative social enterprises. As the voice of the sector, we bring our knowledge and issues to the table; ensuring that policy makers are informed. Culture Counts ambition for 2017/18 is for Culture to be recognised as a Strategic Outcome within the Scottish Governments National Performance Framework.


  • The British Council “As Others See Us” report shows that Britain was ranked 2nd overall for “attractiveness” among the top 15 global economies. The top characteristics making Britain attractive were, cultural and historic attractions, cities and arts. In 2015 Scotland attracted over 14.6 million visitors. Spending by tourists in Scotland generates around £12 billion of economic activity in the wider Scottish supply chain and contributes around £6 billion to Scottish GDP (in basic prices). This represents about 5% of total Scottish GDP[1].

  • The Creative Industries contribute £3.7 billion to the Scottish economy each year[2] supporting 117,000 jobs[3]

  • The Creative Industries employ more people than the oil and gas industry[4].

Scottish Government Creative Industries Growth Sector Statistics, 2015,

DCMS Focus on Employment 2016.


Creative Industries Blueprint 2015