You may think that your event or campaign are quite small but you can maximise its impact and connect your activities to others through Culture Counts. Here is how to achieve this:
- Record the attendance and impact of your event – you may want to use it as a ‘case study’ or an interesting example of your work to further promote your activities in your local area. You can also send a copy to firstname.lastname@example.org and we’ll map activity taking place around Scotland.
- Post the photos, comments and updates from your event / project / campaign on social media – don’t forget to link to culturecounts.scot and to use #CultureCounts . If the person attending your event uses Twitter, don’t forget to tag them in your posts and photos.
- Take good, high-resolution photos with your MP, MSP, Councillor and use them on your website or blog.
- Submit those photos to the press with a short description of the event and people in the photos. Remember to link to your own online information and to Culture Counts campaign if you wish.
Here are some examples of how arts organisations in the UK have been approaching advocacy:
- Creative Scotland have dedicated webpages to highlight the contribution of culture in Scotland – http://www.creativescotland.com/what-we-do/creativity-matters
- The Soho Theatre created a simple but very informative infographics about the impact of public investment: http://legacy.whatsonstage.com/images/Soho_Infographic_big.jpg
- Arts & Health South West created a case study of their ‘Transformations’ project: http://www.ahsw.org.uk/userfiles/Case%20Studies/Case%20Study%20Paintings%20in%20Hospitals.pdf
- The Lowry published a study on their economic and cultural impact: http://www.thelowry.com/about-the-lowry/economic-impact-study/beyond-the-arts/
- Glasgow Museums invested into an evaluation report of their ‘Curious’ project: http://www.glasgowlife.org.uk/museums/st-mungos/What%27s-On/Documents/Curious%20Project%20Evaluation%20Final%20Report%20March%202013.pdf
- That Changed My Life campaign encouraged people to record a message on the impact of arts and culture on them – this was done using mostly camera phones, no specialist equipment was necessary: https://www.youtube.com/playlist?list=PLiDiaO8t1YwvHAJ_ABP6D4j9L7ZPu_oOk
- Fiona Hyslop visited an arts exhibition at a care home – a press release linking back to the organisation: http://www.carehome.co.uk/news/article.cfm/id/1561053/msp-visits-art-exhibition
- Home Start UK have a page dedicated to press releases and case studies: http://www.home-start.org.uk/news/in_the_media